Callastream | Easy Digital Signage

About Us โ€” CallaStream
Our Story

Digital Signage That Actually Works

CallaStream was built by people who were frustrated with how complicated and expensive digital signage was. We set out to change that.

Our Mission

Making digital signage simple for everyone

Too many businesses were paying thousands of dollars for complicated systems that required IT specialists just to change a slide. We believed it could be simpler.

CallaStream is built around one idea: anyone should be able to manage their screens โ€” from a restaurant owner updating a menu to a school principal posting announcements โ€” without needing technical expertise or an enterprise budget.

We run on Amazon Fire Sticks, Android devices, and our own hardware player. No proprietary displays. No locked-in contracts. Just simple, reliable digital signage that works.

$7
Per screen per month โ€” no hidden fees

5 min
Average setup time on a Fire Stick

100%
Cloud-based โ€” manage from anywhere
What We Stand For

Our values shape everything we build

From pricing to product decisions, these principles guide how we operate.

๐Ÿ’ก

Simplicity first

If it takes more than 5 minutes to set up or a manual to understand, we haven't done our job. Every feature is designed to be obvious.

๐Ÿ’ฐ

Fair pricing, always

$7 per screen. No setup fees, no annual lock-in, no surprise charges. We believe powerful tools shouldn't require an enterprise budget.

๐Ÿ”ง

Works on real hardware

We support the hardware you already own โ€” Amazon Fire Sticks, Android devices, Raspberry Pi. No proprietary displays required.

๐Ÿค

Built for real businesses

Restaurants, schools, churches, gyms, retail stores โ€” CallaStream is designed for businesses that have real things to display and real customers to reach.

๐Ÿš€

Constantly improving

Template builder, menu boards, offline alerts โ€” we ship new features regularly based on what our customers actually need.

๐Ÿ›ก๏ธ

Reliable by design

Your screens stay on. Our infrastructure is built for uptime and our players are designed to recover automatically from any interruption.

How We Got Here

From frustration to platform

CallaStream started from a simple frustration: digital signage software was either too expensive, too complicated, or both. The big players charged thousands per year and required dedicated hardware. The cheap options were buggy and unreliable.

We knew there had to be a better way. Starting with a simple player app on Amazon Fire Stick, we built CallaStream from the ground up โ€” focused on ease of use, reliability, and a price point that works for small and mid-sized businesses.

Today CallaStream powers screens in restaurants, schools, churches, gyms, retail stores, and offices across the country. And we're just getting started.

  • 1

    The idea

    Frustrated with overpriced, overcomplicated digital signage systems, we set out to build something better โ€” starting with Fire Stick support.

  • 2

    First customers

    Early customers validated the concept immediately. Small businesses loved being able to manage their screens without technical help.

  • 3

    Platform expansion

    Added Android support, playlist scheduling, operating hours, and our web-based dashboard โ€” making CallaStream a full-featured platform.

  • 4

    Amazon Appstore launch

    CallaStream launched on the Amazon Appstore, making it even easier for Fire Stick users to get started with digital signage.

  • 5

    Template Builder & Menu Boards

    Launched advanced features including a drag-and-drop template builder and restaurant-ready menu board themes โ€” bringing enterprise features to every plan.

The Team

Small team, big impact

CallaStream is built and run by a small, focused team that cares deeply about making digital signage accessible to everyone.

JC

Jeff Callaway

Founder & CEO

Builder, tinkerer, and firm believer that great software shouldn't cost a fortune. Jeff founded CallaStream to solve a problem he kept running into firsthand.

DE

Development Team

Engineering

Our engineering team keeps CallaStream fast, reliable, and constantly improving โ€” shipping new features and squashing bugs to keep your screens running.

CS

Customer Success

Support & Onboarding

Real humans who actually care. Our support team is here to make sure every customer gets set up successfully and keeps running smoothly.

Getting Started Features Pricing Reseller News ● Dashboard